Xijiu Group and Jiuxiaoer Group held a discussion

On December 24, Wang Diqiang, Secretary of the Party Committee, Chairman and General Manager of Xijiu Group, and Li Yongxin, founder and chairman of Jiuxiaoer Group, held a discussion in the reception room of the operation center. The two sides had in-depth communication and exchanges on instant retail, e-commerce ecology, diversified services, innovative development, etc., and jointly explored new business models and sought new development.

Wang Diqiang said that Jiuxiaoer Group provides consumers with alcohol products and instant delivery services. After ten years of exploration and development, it has become a large platform enterprise for instant retail of alcohol in China. In the past ten years, China's alcohol channels and marketing models have undergone profound changes. Xijiu has changed with the times and followed the trend, vigorously promoted the innovation of marketing models, created its own e-commerce platform "Junpinhui", and embraced new models and new formats. In the future, it is hoped that both sides will strengthen communication and exchanges, broaden the depth and breadth of cooperation, continue to focus on consumer demand, adhere to long-termism, adhere to innovation, and contribute more to the innovative development of the liquor industry.

Li Yongxin said that Xijiu is located in the world's core production area of ​​Maotai-flavor liquor on the banks of the Chishui River with beautiful mountains and rivers and pleasant climate. It is a billion-level liquor company with a long brewing history, profound cultural heritage, excellent product quality, and a spirit of innovation. Jiuxiaoer Group insists on innovative development, opens up new retail in the liquor industry, and meets the consumption needs of alcohol consumers of "buy now and get now". The fast and authentic brand IP has been deeply rooted in the hearts of the people. In the future, we hope that both parties will continue to work together to accurately meet the diverse needs of consumers, create better results in the new consumption era through model innovation, and create a new landscape for China's instant wine retail.

It is reported that on April 2, 2024, Xijiu E-commerce Information Industry Company and Jiuxiaoer Group signed a "Strategic Cooperation Agreement". The two parties will carry out in-depth cooperation in user services, product promotion, brand publicity, etc., jointly explore new models and new paths for wine e-commerce, and promote the innovative development of the liquor industry.

After the meeting, Li Yongxin and his party went deep into Xijiu Cultural City, Fengtan Wine Warehouse, Winemaking Workshop, Li Zichun Packaging Logistics Park and other places to learn about the development history, corporate culture, winemaking technology, and operation of automated packaging production lines of Xijiu in detail. After tasting Xijiu Fengtan Old Wine, they highly praised the quality of Xijiu.

Ding Huaide, co-founder of Jiuxiaoer Group and general manager of the procurement and sales center, as well as relevant personnel from Jiuxiaoer Group, Xijiu Co., Ltd., and Xijiu E-commerce Information Industry Company attended the discussion.